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wwf y trodat Desde julio de 2010 Trodat es socio colaborador de la WWF® de Austria. Así, un experto ambiental reconocido y de alto nivel nos acompaña en nuestro camino de la neutralidad climática.

Two years after introducing the Original Printy 4.0, which has incredible CO2 savings of up to 49%* with respect to its predecessor model and offers climate neutrality as standard, Trodat is once again raising the subject of environment and climate protection in the stamp industry to a new level. Markus Würcher, Managing Director of Trodat GmbH, spoke with Dr. Hildegard Aichberger, Managing Director of the World Wide Fund for Nature (WWF®) Austria, in July 2012 against the backdrops of extremely ambitious targets: wanting to reduce Trodat's CO2 footprint 30% by 2020 and the absolute necessity of climate-neutral products as the standard instead of as special green product lines.

reunion Trodat wwf 2012

MW: Dr. Aichberger, how has the subject of C02 footprint and climate neutrality developed in the economy since our last conversation two years ago?
HA: In the last two years, model companies have increasingly made a mark on the economy with the issues of environment and climate protection. In connection with this, CO2 footprint reduction has become more of a central objective for organisations. There are also many more companies that go a step further and offer their products as climate neutral by investing in climate-protection projects to compensate for the residual CO2. In the beginning climate neutrality was mainly an issue in the paper and printing industries, however big companies in other industries are now offering their products or services as climate neutral. It is always important to obey the basic principle 'first avoid CO2, then reduce CO2, and then compensate for CO2. To simply compensate for CO2 would absolutely be the wrong way to operate. The objective is to not allow CO2 to occur in the first place. CO2 is the most important greenhouse gas. It accumulates due to its longevity in the atmosphere, therefore simply compensating for CO2 wouldn't solve our climate problem. It would amount to a kind of 'selling of indulgences'. That is why it’s so important to take the route that Trodat has already taken with the Original Printy 4.0, and first avoid CO2 as much as possible, then reduce CO2, and only in the third step compensate for truly unavoidable CO2.

MW: Why do you think there's increasing awareness about the subject of environment and climate protection in the economy?
HA: It's now been clearly demonstrated that our climate is warming and that humans are responsible. Doing nothing is the most expensive solution in the long run. It will destroy our prosperity and our economy. When you consider the CO2 concentration in our atmosphere, you'll find that it has increased dramatically in recent decades. If it amounted to between 200 and 300 ppm (parts per million) during the pre-industrial 400,000 years, it's already between 390 and 400 ppm today and continues to climb (see box). This means that CO2 concentration is already +33% above the highest natural values of the last 400,000 years. A concomitant temperature increase of more than +2 °C can endanger our whole livelihood: the growing seasons and the water cycle would change; devastating floods, droughts, and wind storms would result. Sea levels would rise significantly. Many countries and coastal megacities would be massively affected, because large parts of them would be flooded. Since 1990 at any rate, the number of climate-related disasters has doubled. The point here is that +2 °C represents the 'best case scenario' that we can only reach if we immediately apply all our available resources and achieve a CO2-free society by 2050. If we don't do this, the mean temperature will increase considerably more than +2 °C and the consequences for humans could no longer be assessed.

Puedes leer toda la entrevista 2012 entre WWF y Trodat en este PDF
Puedes leer toda la entrevista 2010 entre WWF y Trodat en este PDF


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